Instead of going with “wow” words, think more specifically about what your ideal customers care about. So, make sure to avoid the so called adverbial verbs (to glare, to stare). The diagram below shows the number of shares for the articles with a topic-included headline. “How are you depress-ING yourself?” is better that “Are you stuck in depression?”, Similarly, the phrase “What is your motivation?” can be replaced by the more effective one “What is motivating you?”. Words that pique people’s interest, make them use their imagination and turn the ordinary into something worth paying money for. A perfect number of words for a headline is considered to be 6 words. Their power arises from our emotional responses when we read, speak, or … In short, these are some indications of guidance on how to do something or how a reader can improve some kind of skills. Some researchers,  including Alfred Korzybski (the creator of General Semantics), also offer to avoid the constructions such as “I am, you are, she is, we are” because they presuppose the equality of two things that cannot be accepted by our mind. The simpler an output, the higher a response to your content will be. It will not reject the second part and will not trigger negative cognitive responses on your reader’s part. Next time you have a headline, call to action, offer or statement that makes YOU snooze, check back to this list of words that sell and ask yourself what you want the reader to feel and which power words can spice things up. Anyone looking to improve their copywriting skills should spend some time learning all the “power” words that can dramatically improve engagement and clickthrough rates. Instead, “why”, “how” and other wh-words create much greater response rate. Power up WordGirl and Huggy Face as they solve crimes with the perfect word to save the day. So, it is worth spending a lot of time crafting your heading! Speaking, writing and reading are integral to everyday life, where language is the primary tool for expression and communication. Take a look at the statistics which shows the number of shares if a heading contains a powerful adjective. Use wh-words . Your headline is the first thing people see on your blog and if it is interesting and eye-catching they will click on your article and share it on social media. Readers need to be convinced from the very beginning that they are going to experience a potential benefit from the article. Your email address will not be published. He is the owner of jeffbullas.com. Boost Blog Traffic's Jon Morrow collected a huge list of power words (his full list of 317 is well worth the read) and sorted the list by category. Words that sell: Make them your words. For example, the headline “100 useful things to take along with you on holiday” would be perfect in terms of digital representation. Pain-Agitate-Solution copywriting formula, A copywriter’s bible of (power) words that sell – and how to use them, How to Write Engaging YouTube Video Scripts, The Roald Dahl guide to persuasive copywriting, PASO: How one letter can make the most effective copywriting formula even better, The magic phrase that lets you say no to copywriting clients (without burning your reputation forever). What will they do? In the Torah, as in life, words matter, and a sensitivity to the power of every letter – all 304,805 of them, to be precise – is of paramount importance. Robert Dilts, a Neuro-Linguistic Programming expert, recommends to add an ending  â€˜-ing’ if possible because these words often bring movement to our inner representation. Plus how to use power words in a resume to get more interviews. Give these excercises a go to perfect your abilities of changing “frozen” words into more effective ones. It's my favorite group from Morrow's list because these safety words have an amazing effect on the person reading: They create trust. After writing a sentence or two, pay attention to separate patterns and ask yourself “How does it make me feel?” Do you see the difference between “We separated forever” OR “We separated to see each other never again”. The content is the same but the words “forever” and “never” are opposite words that evoke different cognitive effects in our mind. Authors, copywriters , and content marketers use “power words” to spice up their content and compel audiences to take action. It presupposes a novelty aspect and activates our metal reward center. Our physical and emotional state of mind directly depends on words. According to scholar Andrew Newberg, it is all about neural functioning of our brain that is easily affected by the words we use. List of resume action words, action verbs and power words to use instead of: team player, leadership, responsible for, communication, and lots more. So, keep your creativity flowing and try out different techniques for your content. Powerful words for email subject lines are those that capture attention—not of everyone—but of your target audience. The topic element means that your headline should follow current issues in the world. Too much garbage in our text increases skipping. The words that you use on your website are extremely important. What ever you are writing, focus on the pay off for the reader. Power words which elicit urgency take advantage of psychology to incite action. Oanalytica named him #1 Global Content Marketing Influencer. By adding the ‘–ing’ ending you will also avoid using “frozen” nouns like “depression” or “motivation”. The simpler an output, the higher a response to your content will be. And it’s not just about the specific word: it’s also about paying attention to the company’s buzzwords and focusing on skills related to the job. For example, Donald Trump or The Game of Thrones would go perfectly. Last but not least is an interesting adjective to be included into the headline. As a copywriter, they are our bread and butter. This kind of headline leaves a reader no choice but to follow the headline link. It’s enough to mention the Xerox experiment to demonstrate the importance of reasoning. Get it here >>. Words that sell. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. I’ve been keeping an eye on those magical words that do not wear out as time goes by. BizHUMM ranks him as the world's #1 business blogger. The promise element is represented by such words as “how to” or ”best tips”. Resist the urge of including frozen nouns by adding these 10 helpful verbs. They can instantly bring effect to your reader’s mind and set in motion any unfulfilled intention. If you want to pose a central problem or question for your readers, avoid words such as “would” or “should”. So, do you want to be aware of unrivaled tips to improve your blog content with power words? Besides, our initial perception comes through emotions, but not through conscious regulators. It turned out that we anticipate fear and danger from communication more than pleasure or rewards. Although the myth has it that it is primarily body language and voice tone that play a dominant role in our perception, the message content matters no less. They can encourage your reader to seek more. People can rarely stand the temptation to pass on a deal. Here are some more adjectives that you can use in your headlines: Whenever you decide to use these kind of adjectives and feel like running out of interesting ideas, turn to this site. Power words are persuasive, descriptive words that trigger a positive or negative emotional response. Their meaning crystallizes perceptions that shape our beliefs, drive our behavior, and ultimately, create our world. Gregory Ciotti conducted a research revealing top 5 words that are damn efficient. Harness the power of words to grow your business today: www.purplefeather.co.uk. The Scary Power of Negative Words Figure of Speech: How the Words We Choose Shape Our Lives. Knowledge Is Power Essay- Knowledge is something that will serve you your whole life. Entrepreneur lists him among 50 online marketing influencers to watch. You can find the initial part of these strong words in the list below: If you are still eager to learn how to be convincing, keep reading. December 12, 2012 at 1:24 am. As the saying goes, all words are equal but some words are more equal than others. Instead, try out using “and”. By using power words that sell. Did you like the whizzy SlideShare at the top of the post? 500+ Words Essay on Knowledge is Power. The above section is Morrow's grouping of words that engender feelings of safety. You had better use numbers, followed by words to describe quantity. They will be the determining factor in every step of the way through the customer cycle, from getting them to your site via the search engines to adding a product to their cart via the product descriptions. Pain Points Hold Power. Studying how people use language – what words … “Words have power, words are power, words could be your power also.” Mohammed Qahtani “Better than a thousand hollow words is one word that brings peace.” Buddha “Let your words elevate your life to the heights of greatness.” ATGW “If we understood the power of … Learn More, The 8 Best Instagram Tools for Massive Instagram Growth in 2020, 14 of The Easiest Ways to Increase Sales on Instagram Right Now. I won’t be announcing any miracles today, however I will emphasize one more time the most remarkable and powerful words that may come in handy whenever you need to make your content lively and mesmerizing. The statistics show that 8 out of 10 ten people read the headlines and only 2 of 10 will proceed reading the rest of the article. Words have power. Press ‘like’ and share it through their social media, or ignore and pass it by. The universal formula of a good headline is to make a direct reference to a reader. How do you like such words as “incredible”, “effortless”, “essential”? While positive words can block out anxiety and fears, negative words, on the other hand, exert the opposite effect. Some more powerful words that work for your headline: The adjectives form the so called emotional element of your headline. Jeremy Lack, a co-founder of Neuroawareness Consulting Services, tried to outline the main neuro principles influencing our way of communication and response to a situation. See lists of resume buzzwords, verbs, and adjectives, and which words to avoid and use to land that dream job fast! The words you use in the title of your post and in the body of the article will determine the reaction of your readers. Remember about the cognitive response of your reader and don’t neglect the tips of using power words in the content as well as in the headline. Privacy Policy. The most powerful thing in the world is knowledge because it can create and destroy life on earth.Moreover, knowledge helps us distinguish between humans and animals.Knowledge is the ability to use your knowledge to help others. As it is directly connected with our own identity, it attracts attention a lot. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Very true, advertisements are a medium where you have a very limited time span to catch attention. Finally, I have come up with an upgraded list of the power words you can rely on when you have a low point in your writing career. Gregory Ciotti says. In order to make your headline even more powerful make sure to add a topic and promise element. If you want to pose a central problem or question for your readers, avoid words such as “would” or “should”. Resume power words are important. Instead, use unambiguous power words that don’t demand a strenuous additional thinking from your reader to decipher the message. Only those people who stood in line and were given a reason agree that another person can cut in line. Instead, use unambiguous power words that don’t demand a strenuous additional thinking from your reader to decipher the message. Words aren’t just strings of alphabets sewn together with ink Words are cues Words are triggers Words when used correctly can transform an “eh whatever” into “wow that’s it!” Words can make you go from literally ROFL to fuming with fury to an uncontrollable-urge-to-take-action-NOW-or-the-earth-may-stop-swinging -on-its-axis. It is quite enticing since we want to have everything in a matter of a minute. They can make us feel scared, encouraged, aroused, angry, greedy, safe, or curious. Any words that do not add to meaningfulness and don’t convey the message disrupt your readers’ trust and attention. Longevity, cute gods and cats, love and sex are those topics that are always in trend. Use negations as it leads to more shares. Also, avoid using a conjunction such as “but” since it causes negation of the second part of the sentence.